The COVID-19 pandemic has thrown entrepreneurs one curveball after another. But by going over your finances, launching new products or services, and changing up your approach to marketing, you can thrive as an entrepreneur. Captivate Teacher shares some resources that are packed with tips for small business owners who are ready to succeed in spite of the pandemic!
Financial Management
If you’re worried about paying your bills and keeping your employees on board, it’s time to review your finances to come up with a strategy.
First, make sure that you’re ready for tax season by connecting with an experienced accountant for help in organizing and filing your documents.
You can also meet with a financial consultant to ask about reducing expenses, making smart investments, and other cost-saving strategies.
Expand Your Products and Services
Do you feel like your current offerings are lacking because the pandemic has shifted your customer’s priorities? These tips will help you come up with new ideas.
If you don’t already offer gift cards, now is the time to start — your customers can patronize you now and buy your products later!
Want to create a source of recurring income for your business? Consider launching a subscription service.
If your customers or clients would prefer not to visit in person right now, you can host a safe gathering through a virtual event.
Could you teach your customers a skill online? You can create an educational online course!
Need additional capital to fund your expansion? Learn about some small business grants.
Adjust Your Marketing Strategy
Your traditional marketing methods might not be suited for the pandemic. These tips will help you come up with a new digital strategy.
Make sure that you keep your company’s social media accounts active across every popular platform.
Connect with your customers directly through their inboxes by kicking off an email marketing campaign.
Want to provide your customers with continuous updates and new resources? Start a blog on your business website!
Hire a search engine marketing professional to help new customers and clients find your business easily.
In these trying times, it’s easy for entrepreneurs to get discouraged. But you don’t have to give up on your dream of running a successful small business in Thorold. With the right tactics, you can see your company through this pandemic.