Paul Wilson Paul Wilson

Build Your Own Template for Adobe Captivate Multiple Choice Question Slide

In this video, I show you how to build your own template for an Adobe Captivate multiple choice question slide that is ideal for a knowledge check that includes remediation.

In this video, I show you how to build your own template for an Adobe Captivate multiple choice question slide that is ideal for a knowledge check that includes remediation. You can literally build this once and copy and paste it over and over again from one project to the next.

  • 00:00 Introduction

  • 01:01 Setup the slide

  • 02:52 On-enter shared action (reset the slide)

  • 04:19 Button press advanced action

  • 07:07 Apply the shared action to each answer button

  • 08:58 Preview the project

  • 09:44 How you can use this as a template

Free Download Members of my YouTube channel can get the project file for free. Join my channel as a member for additional perks: https://bit.ly/JoinCp

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Paul Wilson Paul Wilson

Freelance Series — Keeping the Cost of Training Low

One of the biggest challenges a training department has is justifying its existence. In most cases, learning and development only show up on the expense side of the balance sheet. So how do we justify our existence to the powers that be?

One of the biggest challenges a training department has is justifying its existence. In most cases, learning and development only show up on the expense side of the balance sheet. So how do we justify our existence to the powers that be? Here are several strategies that you can include in training to keep the cost low and justify the existence of learning and development to the decision-makers in your organization.

Avoid expensive technology for technology’s sake

Virtual Reality Goggles may be an unnecessary expense

Virtual Reality Goggles may be an unnecessary expense

I had an experience a number of years ago with an organization that hired me for consultation. They were really excited about Adobe Captivate’s new virtual reality solution. The designer who wanted to use this new technology was more interested in the technology but didn’t consider if virtual reality lent itself to this situation. The organization purchased several virtual reality headsets for the learners to use when completing this course. This expense wasn’t needed and many in the organization were left wondering why this equipment was purchased.

Don’t reinvent the learning wheel

Some of the requests I get from new or less experienced eLearning developers look something like this…

My eLearning project is due on Monday morning and I promised this really cool interaction that I just can’t figure out. Can you help me get this completed on Sunday evening?

Of course, I help as many people in this situation as I can but I learned much earlier in my career to build what I call an eLearning utility belt. Remember how amazing Batman was at pulling out just what he needed at the moment to solve just about any crime-fighting challenge.

eLearning Superheroes

eLearning Superheroes

I spend a certain amount of my week working on new learning interactions. I like to design them in such a way that I can simply copy them from the original project and paste them into any project that requires them. I might spend many hours developing these solutions but can implement them into new projects in a matter of minutes. This greatly decreases my development time but also lowers my stress level. I never promise anything to a stakeholder that I don’t already have in my eLearning utility belt.

Keep learner seat time low

This one can be more challenging but worth it. It usually requires that you manage the expectations of your subject matter experts. Subject matter experts or SMEs are often assigned to you by the stakeholder for a project. These folks know everything about that area of the business. If it was up to them you would teach everything they know and the training would take many days for learners to complete. The reality is that most learners only need to know a small portion of the knowledge that the SME contains. Your eLearning projects should only include the knowledge and skills required to meet expectations. Optional material can be converted to another format. Also, material that would allow learners to take their knowledge and skill to the mastery level that an expert has can be reserved for when the stakeholder funds such a master level training program.

Use job aids whenever possible

Job aids are a great way to move content into an easy to development format that can be made available in a just-in-time way. My classic example of a parking sign is a good example of this. Sure you can make an eLearning course that teaches employees how to park in and around the various facilities at your organization but a simple parking sign (which is really just a job aid) can eliminate the need for your organization to develop a training course about parking. In this example, the parking sign (job aid) is made available in the exact location where it’s needed and there is no memorization required by your employees. They just need to follow the directions on the sign.

Parking Sign Paul.png

Rely on informal learning

There is some risk in informal learning but if you create a learning culture within your organization you can ensure that informal learning takes place. It can be as simple as giving people supervisory roles within your organization. Setting performance measurements on supervisors to include a certain amount of time in any given week to dedicate to training will ensure that regular employees learn from their mentors. You can develop job shadowing programs for very little expense (if any). Also, check if your organization has material you can already leverage. For example, one organization provided access to LinkedIn Learning. Most employees were unaware of this. By promoting this benefit, many employees will rely on this valuable resource to gain skills not only for their current role but for future positions as well.

Keep track of when learning is successful

Finally make sure that when learning proves to be successful, keep track of those successes. I like to include feedback from employee managers approximately 30-45 days after completing training. I simply ask one question.

How is your employee performing in the area related to the training?

If you can demonstrate that a previous performance gap is now addressed you might even be able to quantify it. For example, if last year there were a certain number of on the job accidents and this year your training has contributed to fewer accidents you can show the higher ups that your training has saved the company the cost associated with an injured employee.

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Paul Wilson Paul Wilson

Freelance Series — Business Expenses

In this article, I'm going to talk about two business-related expenses I recently had to incur — business insurance, yeah, I know sexy, and booking a trip to Las Vegas for an upcoming conference.

When I worked for a large organization, I always thought that it must be nice to be in charge and use the company resources on a whim; dinners with clients for free, flights and other travel expenses paid for, and so on. However, once I started my own business, I soon discovered that it wasn't just all fun and games. I won't go into the specific tax laws in this article, but I will talk about the decision-making process when considering incurring business-related expenses.

In this article, I'm going to talk about two business-related expenses I recently had to incur — business insurance, yeah, I know sexy, and booking a trip to Las Vegas for an upcoming conference.

I recently was approached by a previous client who hired me to teach them a class on Adobe Captivate but now needed me to develop an eLearning course for their organization. One of their requirements for any contractors was that they produce proof of liability insurance. I've always gotten away with not having insurance. Typically, I work in my own home office, and the types of eLearning courses I've designed haven't had any liability associated with them. You know, respect in the workplace type courses.

This decision is straightforward. I merely look at the cost of the insurance versus the revenue I expect to earn from the client. The insurance isn’t a small expense. It represents about 10 percent of the revenue I expect to earn. That said, if I don’t get the insurance the revenue would be $0. To me, it's a no-brainer. I can also use the insurance to cover me for other clients during the following year since I need to purchase an entire year’s worth. After a year, I can decide if I want to continue to have this type of insurance. Again, I could probably live without it, but if I have more work of a similar nature, I may hang on to it.

One scenario that's more challenging is speaking at conferences and the expenses associated with travel. First, there are many expenses associated with speaking at a conference that is difficult to calculate when you are first submitting a proposal to speak at a conference. I speak at conferences because it promotes my name out in the industry and my hope is that it will lead to paid work from clients. There is obviously a risk that I will spend this undetermined amount of money and not see a return on my investment. Figuring out if speaking at a conference is worth it is a little more complicated than the previous example. Here is a rough breakdown of what conference expenses include:

  • Airport shuttle to the airport from my home and back at the end of the trip

  • Flights to and from the conference cities

  • Cab ride from the airport to the hotel and then back to the airport at the end of the conference

  • Hotel stays usually in the same hotel as the conference

  • Food expenses such as dining out or room service

The government has all these rules, especially around food, when it comes to what is an allowable expense. Regardless of that, I need to figure all of the expenses into my costs regardless of if I can write off these expenses as business expenses. Let's say a trip to Las Vegas will cost me $1,500. I need to not only generate that same amount in incremental revenue but I also need to consider that while I'm in Vegas I'm not earning regular income either, so I need to really double it just to break even. An ideal situation is to gain about $4,500 in revenue for it to be worth the lost time, lost business and expense of going.

Another challenge is attributing any revenue to one promotional activity over another. I always try to ask my clients where they heard about me. Most usually say my YouTube channel but sometimes they saw my name at a conference or better, yet they attended one of my sessions. I have to be honest; I really don’t know if conferences have helped my business or not. Here is a scenario that I can easily imagine. Someone attends the conference in question and is exposed to my name but doesn’t necessarily attend my session. Later, once they are home and wish to learn something about Adobe Captivate, they google Adobe Captivate plus whatever other search terms are related to their interest. My name pops up in the results and they decide to click one of the links to my articles or videos. They don’t know me from any other links in the search results but somewhere in the back of their mind I seem familiar. They watch some of my videos and as a result of those videos decided to hire me to help with their eLearning development. I may never know if the conference had that effect on them or not, but I don’t discount the possibility.

It's up to you if you decide to take on an expense associated with running your business but certainly looking at what you expect to earn is a good indicator if the expense is worthwhile. Remember that you may not see that return on investment for some time to come, like in my case with the conferences. A big part of incurring these expenses has to do with past success as well. For example, if I was having a bad year and simply didn’t have the cash flow to put the money up for an expense, I may back out of a particular opportunity. As it stands, I had a good year and even if the conference I intend to attend later this year in Las Vegas doesn’t earn me any revenue, I will still go. I can afford it (presently). Hopefully, I can continue to say the same thing next year and the year after that.

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Paul Wilson Paul Wilson

Optimize your Stock Photography for Adobe Captivate

How to optimize stock photography for your Adobe Captivate eLearning projects.

It’s common for us to download stock photography from whatever site we have access to. I personally use Adobe Stock or Storyblocks.com. Most of these sites provide these images in the highest possible resolution possible. The problem for us eLearning people these images are too large and will quickly grow your eLearning project to an unmanageable size, especially for our end learners. In this video I show you how you can use Photoshop to optimize such images to be the right size and resolution for your eLearning project.

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Paul Wilson Paul Wilson

Hiring Freelancers To Free Up Your Time

Business owners must juggle a variety of tasks to keep their companies running. If you struggle to keep up, you may wonder whether hiring more employees is the right option. Before committing to a new staff member, CaptivateTeacher.com advises that you may want to consider bringing in a freelancer.

Business owners must juggle a variety of tasks to keep their companies running. If you struggle to keep up, you may wonder whether hiring more employees is the right option. Before committing to a new staff member, CaptivateTeacher.com advises that you may want to consider bringing in a freelancer.

Set Clear Expectations

You can find freelance workers to perform nearly any task necessary in your company. However, it is a mistake to hire someone without a clear idea of how they will benefit the business. Before looking for a freelancer, you should determine the timeline of the job and the desired outcome.

Determine the Budget

 Creating a budget for a project allows you to get a clear view of how much money you can spend on recruiting and paying a freelance worker. Freelancers typically set their own rates, although they may be willing to negotiate certain terms. Depending on your resources, you may need to reallocate funds to ensure you can hire the right contractor.

 One way to determine how much you need to budget for working hours is by using spreadsheets to calculate the anticipated workload on your freelancer(s). Once hired, of course, you can use these spreadsheets to schedule and calculate payroll. While it’s possible to process timesheets in Excel, knowing the ins and outs of creating formulas can be complicated, which is why many managers prefer using automated timesheets like QuickBooks Time, software that comes with additional benefits like allowing users to retrieve, send and approve time remotely.

Search for Freelancers

Freelancers have specific skills, so look for someone who specializes in the exact area needed. Whether you need someone to come into the office once a month to train staff members or want a bookkeeper to work remotely for an hour a day, the right person is out there. Create a list of the necessary tasks and qualifications needed and, as Undercover Recruiter suggests, write a detailed job description.

There are many ways to find freelancers. Asking people in your network for referrals is a great place to start. Looking online can also be fruitful as long as you frame your searches correctly. Comb through the results and evaluate the qualifications of the contractors who appear on the page.

Some online marketplaces and employment agencies specialize in connecting businesses with freelancers. Depending on your needs, you may be able to find a website that offers these services free of charge, while others may require a fee.

Utilizing social media platforms can help you search more effectively. If your company has a social media account, you can create a post asking for freelancer applications. Encourage your friends, family members and business associates to share the post, enhancing its reach.

Interview Wisely

The interview process can be daunting. FreeUp says to have a list of questions ready and talk about the details of the project. If you withhold information, it may result in unqualified freelancers agreeing to take on a project. Interview multiple candidates and compare their qualifications. Resist the temptation to hire contractors because they have the lowest rates. While they may do a wonderful job, it could be an indication of inexperience in the industry.

Research Labor Laws

There are different laws in place regarding the payment of freelance employees. While hiring a contractor can help you save money, it is important to understand the payroll requirements, independent contractor rights, and labor laws involved. Note that freelance workers are typically considered to be self-employed; however, factors including the type of relationship, control over the worker’s job, and financial considerations come into play when determining how your business can classify workers.

Use a Recruiting Agency Instead

The work associated with hiring freelancers can be time-consuming, and if you’re already burning the candle at both ends, this extra task may prove overwhelming and difficult to keep up with. If this is the case, your best bet is to connect with a recruiting agency that can connect you with vetted professionals for roles like chief of staff, an executive or personal assistant, or an office manager. With the background details taken care of through a recruiter, you will have an easier time bringing on a temp or a new hire.

Bringing a contractor in to tackle projects or provide other valuable services can help your company thrive. When looking for freelancers, focus on how they can add value, research labor laws, and set realistic expectations to help ensure a positive experience. And if this task becomes too much, turn to a trustworthy recruiting firm to help take the lead.

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Paul Wilson Paul Wilson

Freelance Series — Working Without a Deposit, Less Than Your Normal Rate or For Free

I've learned from many of the mistakes I've made over the years, and hopefully, with this series of articles, I can help you learn from my mistakes as well. This first article addresses one of the areas of freelance work that many people are uncomfortable talking about — money!

I've learned from many of the mistakes I've made over the years, and hopefully, with this series of articles, I can help you learn from my mistakes as well. This first article addresses one of the areas of freelance work that many people are uncomfortable talking about — money!

When we first start our freelance business, we get our first paid gig and are afraid to ask for a deposit. I think this often comes from a fear of potentially losing this work. Perhaps the client would be insulted that you are asking for money upfront. Make sure you ask for at least 20 percent upfront. As you become more established, you can probably ask for more. Also, consider a higher deposit for overseas clients or something that doesn't feel right. For example, I sometimes get clients using their Gmail or Outlook accounts to communicate with you rather than a corporate domain email address. These emails could be a warning sign that there might be a greater risk with this particular client. Overseas customers are not necessarily a greater risk, but it would be more difficult for you to collect on unpaid work if the client is outside your legal jurisdiction. 

It's important to remember that you might be working for a client for a month or two, or even longer. Even when you send the client the final invoice, it isn't uncommon to not send you a payment for 30 days. You still need to make those mortgage payments and buy groceries. Your client will understand this. It is entirely reasonable to expect to have some cash flow during these times. 

I recall one of my first clients didn't like the hourly or flat rates I offered. I base my rates on how much I wish to earn during that length of time. Suppose they want only one hour of my time, my rate on what I need to make for that hour. For an entire project, I estimate how long that project will take and decide how much I want to earn for that period. This client was shocked at how much it was going to be. I reminded them of my unique skills and made sure they understood how long working on such a project would take. I reluctantly agreed to work for less.

It turns out the project's scope was more significant than they let on (more on scope in a future article). Additionally, the client was slow to provide materials and feedback. Finally, when I was finished the project, the client was slow to pay. 

When considering lowering your pricing, always assume that you may have these sorts of pitfalls. Also, you may have to turn away other business at full price if it comes while you are busy on this discounted work. That didn't happen to me, but it's something I always think about when someone asked for a reduced rate. More often than not, I decline the work.

Another issue I have run into is the request for free mentoring or consultation. People assume that as someone active on social media, a company like Adobe might be paying my bills. This is not the case. I only earn what clients pay for my services like instruction or consultation. I do give away my knowledge in the form of sharing on social media like YouTube and Twitter. I've learned that I need to be careful not to fall into the trap of giving too much of myself away for free. 

I sort of have an informal decision-making process when asked to help someone for free.

  1. Can I answer this question or offer support in half a dozen sentences or less in an email? If yes, I reply with a simple answer and a statement that if they need more assistance, they can purchase an hour of consulting or instruction from my website.

  2. Could I answer this question by creating a new video for my YouTube channel and promoting my services in the process? If yes, I will make a video and send the link to the person who originally asked. I only pick questions and solutions that have a broad appeal. You wouldn't believe how out of this world some questions can be. It doesn't help me if they are the only ones watching the video.

  3. Is this person asking me to provide a free service that I presently sell to other clients? If yes, the answer will almost always be no. Imagine what your paying clients would think if they found out that you gave away services that you charge them many hundreds or thousands of dollars. People asking me to jump on a Zoom call to help them without paying need to be educated on what I do. I am not on retainer by Adobe or anyone else in the eLearning industry. The only money I get is the money people pay me to help them learn about or create eLearning.

Generally, I do try to help as many people as I can. Some people even play the starving student card. I am immune to this. Don't forget I have given thousands of hours of my time creating free YouTube videos and writing articles like this one. We each need to set boundaries on how much of ourselves we give away. Consider the thousands of hours we have all spent becoming the experts we are. That has to be worth something.

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Paul Wilson Paul Wilson

Mini Audio Player Interaction for your Adobe Captivate eLearning Project

In this video, I show you an alternative way to add audio using a mini audio player interaction on your Adobe Captivate eLearning project slide.

In this video, I show you an alternative way to add audio using a mini audio player interaction on your Adobe Captivate eLearning project slide.

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